It’s all about mindset.
That’s what I’m thinking after reading chapters 1 and 2 of Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions for the High Calling Blogs book club.
Mindset is defined in the Oxford American Dictionary as “the established set of attitudes held by someone.” Kawasaki tells us that gaining a positive mindset for our cause is a matter of enchantment. As we enchant others, their attitudes toward our cause will be positive.
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.1
The assumption is that your cause (or product/service) is the means by which they will experience that “great delight.” If you are convinced of your offering’s ability to produce great delight, your enthusiasm for it will enchant others, drawing them to take part in the cause you back.
Said another way: If your cause delights you, others will notice, and perhaps your delight will rouse others to consider joining you. Your delight will positively influence the mindset of others.
I couldn’t help but think of this in regard to the “cause” that has captured my heart. Jesus Christ has enchanted me, filling me with great delight.
But does my attitude in life show it? Is my mindset fixed on all that God is for me in Christ Jesus? Am I so convinced that Jesus will produce great delight in others that I positively influence mindsets toward Him?
My prayer is that I would grow in my enchantment of Jesus so that my attitudes, words, and actions would broadcast the great delight He is to the human soul.
Read other Enchantment posts from this week here.
1. Guy Kawasaki, Enchantment: The Art of Changing Hearts, Minds, and Actions (New York, NY: Penguin Group, 2011), 2.