The new TV spots for the Red Cross may be my favorite of the year. The execution is spot-on with endearing animation and a heartening message. You can see the spots and read my analysis in my Mixed Signals column over at Christ and Pop Culture. Click over to read more: Mixed Signals: Red Cross Invites You to Give More than Stuff.
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Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.
