The new TV spots for the Red Cross may be my favorite of the year. The execution is spot-on with endearing animation and a heartening message. You can see the spots and read my analysis in my Mixed Signals column over at Christ and Pop Culture. Click over to read more: Mixed Signals: Red Cross Invites You to Give More than Stuff.
Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.