Marketing to Kids

By September 11, 2012 culture No Comments

Despite the various ways our society has turned lax, for the most part we are united in protecting our kids. This is why we have guidelines for TV advertising during children’s programming.

But what are we to do when a product category that is traditionally associated with adult entertainment is reframed, repackaged, and geared toward kids? That’s what I discovered in the news yesterday—children are now able to take pole dancing classes because enthusiasts claim it is merely for physical fitness with nothing provocative about it. hmm . . . well, I had some thoughts on that, so I wrote about it for my Mixed Signals column at Christ and Pop Culture. Check it out and join the discussion with you comments there at CaPC.

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Image Source
Berkeley, Jon. “Target Boy.” N.p., 5 Mar. 2007. Web. 11 Sept. 2012. <http://en.wikipedia.org/wiki/File:Jonbtargetboy.jpg>.

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