I used the B-cycle bike sharing service here in Boulder and loved it! Such a great idea that I had to write about it—thought my Mixed Signals column was the perfect platform.
Bike sharing stirred up in me all the thoughts that have been brewing about the excessive need to own that is so pervasive in our culture. Check out more at Christ and Pop Culture in my article for this week, “Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses.”
Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.