campaign analysis

Give the Airlines Some Love

By | culture | No Comments

Oh, how I love to travel. I love the going and the getting there, by car or air or whatever (except, boats, which can sometimes be not-so-fun for my head). Air travel is especially great because I get to do some of my most favorite things: reading, crossword puzzles, hanging…

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Are Some Comm Tools Morally Superior?

By | culture, faith | No Comments

There are lots of options for communicating today: Facebook, Skype, Twitter, SMS, Phone, Smoke Signals, Morse Code, and more. Skype has a new campaign that claims using Skype is a morally superior choice, because it doesn’t use lowly text-speak and it brings a closer connection to those you are talking…

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The Heart-Body Connection

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Hey, gals, this week’s Mixed Signals column over at Christ and Pop Culture is all about our obsession with weight, body image, and character—and how companies attempt to help us in our pursuit. Special K cereal has a new campaign addressing these things. It’s called “What Will You Gain When…

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Sharpie Speaks My Language

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Pens speak a silent language that beckons my creative spirit. My creative spirit speaks Sharpie. I think that’s why the new Sharpie campaign was such a hit with me! So today I wrote about it in an article titled “Mixed Signals: A Creative Muse Named Sharpie.” What’s your creative bent?…

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