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consumerism

Persuasion Podcast Lessons and Carols Series

Persuasion Podcast Holiday Mini-Series!

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Christmas is here! And Persuasion has you covered. Check out the mini-series Hannah and I recorded, call Lessons & Carols. There are three episodes, each one touching on the lessons we’ve learned from the popular carols we sing every year—and how those lessons set us up for some not-so-helpful holiday…

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Change Is Only Change When You Actually Change

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Post Subtitle: What?!! You mean I can’t keep doing what I’ve always done and expect my life to be different? Call it what you will—transformation, conversion, renewal—it still only occurs when something unorthodox takes the place of the conventional. Change can be so difficult though. Especially when my unorthodox seeps…

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Coming Clean on Consumption

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It’s April 14: two weeks into a proposed “nonconsumption month.” Back when I first posted about this press to slow my consumerism mentality, I made mention that I already had several events and commitments in the month that would derail this lofty ideal. I wanted to be committed to this…

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Oops! Your Circus Tent Is Loose (Part 3)

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Marketers have long known that consumers are heavily influenced by the experience associated with the purchase of the brand. For example, why is shopping at discount considered chic at Target but not so at Wal-Mart? What is so appealing about meeting friends for a $4 coffee at Starbucks rather than…

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