Made to Stick

If Christianity Started an Ad Campaign

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It is rare for an idea to come without baggage. We have a lifetime of experiences through which we’ve formed opinions that are difficult to disconnect from (remember the Curse of Knowledge?). When I mention the words Christian and Christianity to someone who does not know Jesus, often there is…

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The Sticky Stories of True Woman ’10

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Stories are precious. The True Woman conference has been a showcase of stories—of trial, victory, hurt, healing, despair, hope. A few stories have been highlighted and heard from the platform, and yet there are many more untold stories here among 6,000 women. These highlighted stories belong to all of us…

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Don’t Just Tell Me How—Show Me

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Sticky ideas are concrete, not abstract. (And yes—you do want your ideas to be sticky! Sticky is good when it comes to ideas.) How do you make ideas concrete? Well, authors Chip and Dan Heath explain this in chapter three of Made to Stick: Why Some Ideas Survive and Others…

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When Knowledge Becomes a Curse

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My simple gets trampled on. A lot. By me, myself, and I—and the many words I can’t seem to part with. It’s buried by my inability to be concise. Authors—and brothers—Chip and Dan Heath give some great excavating advice in their book, Made to Stick: Why Some Ideas Survive and…

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