marketing analysis

Marketing to Kids

By | culture | No Comments

Despite the various ways our society has turned lax, for the most part we are united in protecting our kids. This is why we have guidelines for TV advertising during children’s programming. But what are we to do when a product category that is traditionally associated with adult entertainment is…

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Watch This if You Need to Make an Apology

By | culture | No Comments

There is nothing so surprising as humility. Humility is beautiful, whether it’s in the face of accusation or in the honest admission of wrong—wherever I see it, I am immediately softened. I felt that softening in me while viewing this video apology from o.b. (yes, the maker of feminine products!)….

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Are Some Comm Tools Morally Superior?

By | culture, faith | No Comments

There are lots of options for communicating today: Facebook, Skype, Twitter, SMS, Phone, Smoke Signals, Morse Code, and more. Skype has a new campaign that claims using Skype is a morally superior choice, because it doesn’t use lowly text-speak and it brings a closer connection to those you are talking…

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Your Inner Ugly Is Calling

By | culture, faith | No Comments

For today’s Mixed Signals column, titled “Fast Phones Expose Your Inner Ugly,” I discuss the messaging of the AT&T commercials that use the line, “That’s so 42 seconds ago.” People who have AT&T phones get their information faster than people who have other phones. The result? The right to be…

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Words Matter

By | culture, faith, language | No Comments

Dictionaries are fairly utilitarian. Most people own one, and an old one at that. Some people appreciate them enough to collect them—like the guy who read through the entire Oxford English Dictionary in a year. Few people get excited over the release of a new edition. I’m one of the…

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