Hey, gals, this week’s Mixed Signals column over at Christ and Pop Culture is all about our obsession with weight, body image, and character—and how companies attempt to help us in our pursuit.
Special K cereal has a new campaign addressing these things. It’s called “What Will You Gain When You Lose?”
I’m wondering . . . how does your physical condition affect your heart/mind/soul? How does your heart/mind/soul affect your physical condition? The insides are connected to the outsides, for sure—we are whole people. Work on one, the other is impacted. But which do you work on first? Do you work on both equally?
Click over to read more: Mixed Signals: Special K’s Lose-Gain Philosophy.
Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.