There is nothing so surprising as humility. Humility is beautiful, whether it’s in the face of accusation or in the honest admission of wrong—wherever I see it, I am immediately softened.
I felt that softening in me while viewing this video apology from o.b. (yes, the maker of feminine products!). What could have prompted o.b. to make such an apology? Well, they had some delivery troubles, and a greatly loved product line was discontinued for quite some time. Many brand loyal women were greatly upset. Something needed to be done. So they made a customizable video. It’s brilliant. I wrote all about the situation and the video for my Mixed Signals column this week over at Christ and Pop Culture. Click over to read “How to Make a Proper Apology” and then share your thoughts in the comments—and from there, you can click over to the video and see how your name gets worked into this clever apology.
Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.