Ikea has a childcare center where customers can drop their little ones off to play while they get their shopping done. It’s fun for the kids and peace for the adults.
Now Ikea has taken that idea one step further and introduced Manland—think of it as childcare for men. It’s true. Read all about it in my column at Christ and Pop Culture: “Mixed Signals: New at Ikea: A Nursery for Men.”
Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.