For today’s Mixed Signals column, titled “Fast Phones Expose Your Inner Ugly,” I discuss the messaging of the AT&T commercials that use the line, “That’s so 42 seconds ago.” People who have AT&T phones get their information faster than people who have other phones. The result? The right to be really ugly to people who are 42 seconds behind you in learning the latest and greatest. hmmm . . . is that really the sort of person we would want to be? The messaging strategy is hard to tease out.
Read more over at Christ and Pop Culture, and join the discussion by posting your take on the matter.