How Twitter Emoticons Measure the Mood of the Nation

By August 12, 2011 culture No Comments

Much has been said recently about the mood of the country. It’s both a result of and an influence on the economy and the markets. Well, now New York City has a facial depiction of the nation’s mood, based on the tally of happy/sad emoticons used on Twitter. I wrote about this ever-changing billboard in an article titled “Mixed Signals: Mood Readings by Jell-O Pudding.”

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Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Friday at Christ and Pop Culture.

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