Nest Makes the Lowly Thermostat a Thing of Beauty

By November 10, 2011 culture No Comments

What do you get when you cross an iPod with a thermostat? You get a Nest. Check out my marketing analysis of the process that leads to such creative leaps over at Christ and Pop Culture:

Mixed Signals: Creative Lessons from a Thermostat

Enjoy!

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Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.

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