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guest post // 4 Ways to Use A/B Testing in Nonprofit Communications
Erin Straza Erin Straza

guest post // 4 Ways to Use A/B Testing in Nonprofit Communications

By conducting A/B testing, your nonprofit can home in on the specific elements of your messaging that hit the mark with your audience and lean into them for better results over time. In this guide, we’ll touch on the basics of A/B testing and four ways you can leverage it to improve your nonprofit communications.

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Your mission is too vital and your team works too hard to keep missing the messaging mark with your donors.

The world you envision is possible when you crush the indifference donors have about your mission, resolve donor disengagement that leads to your budget anxiety, and stop the frenzy of unplanned, aimless communications.