Saving the Abercrombie & Fitch Brand from The Situation on Jersey Shore

By August 19, 2011 culture No Comments

Human behavior pushes us to associate with people whom we respect and aspire to be like and to dissociate from those whom we find embarrassing or offensive. This week’s marketing hullabaloo is all about the distance Abercrombie & Fitch desires to have between its brand and MTV’s Jersey Shore cast. The bout leaves many to wonder if the two are as different as A&F believes . . . I wrote all about it in an article titled “Mixed Signals: Abercrombie & Fitch vs. Jersey Shore.”


Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Friday at Christ and Pop Culture.

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