Douglas Rushkoff

Oops! Your Circus Tent Is Loose (Part 3)

By | culture, faith | No Comments

Marketers have long known that consumers are heavily influenced by the experience associated with the purchase of the brand. For example, why is shopping at discount considered chic at Target but not so at Wal-Mart? What is so appealing about meeting friends for a $4 coffee at Starbucks rather than…

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