Despite the various ways our society has turned lax, for the most part we are united in protecting our kids. This is why we have guidelines for TV advertising during children’s programming. But what are we to do when a product category that is traditionally associated with adult entertainment is…
There is nothing so surprising as humility. Humility is beautiful, whether it’s in the face of accusation or in the honest admission of wrong—wherever I see it, I am immediately softened. I felt that softening in me while viewing this video apology from o.b. (yes, the maker of feminine products!)….
There are lots of options for communicating today: Facebook, Skype, Twitter, SMS, Phone, Smoke Signals, Morse Code, and more. Skype has a new campaign that claims using Skype is a morally superior choice, because it doesn’t use lowly text-speak and it brings a closer connection to those you are talking…
For today’s Mixed Signals column, titled “Fast Phones Expose Your Inner Ugly,” I discuss the messaging of the AT&T commercials that use the line, “That’s so 42 seconds ago.” People who have AT&T phones get their information faster than people who have other phones. The result? The right to be…
I love chocolate. But I can’t stomach it in cross form. Read my take on marketing chocolate crosses to Christians in my column this week at Christ and Pop Culture. Mixed Signals: Sanctify Your Easter Bunny Basket with a Chocolate Cross
Check out my column this week at Christ and Pop Culture. I’m analyzing the messaging that’s heading our way based on a newer, supposedly kinder version of the American Dream. Mixed Signals: Christians and the American Dream
Sure, you can put shame in a pretty dress. But wouldn’t it be better to get rid of it altogether? Besides, Adam and Eve tried that cover-up solution already; it didn’t help. But God was merciful to rescue us and clothe us in something that would be a permanent solution….
What do you get when you cross an iPod with a thermostat? You get a Nest. Check out my marketing analysis of the process that leads to such creative leaps over at Christ and Pop Culture: Mixed Signals: Creative Lessons from a Thermostat Enjoy! _______________ Mixed Signals is my weekly…
Dictionaries are fairly utilitarian. Most people own one, and an old one at that. Some people appreciate them enough to collect them—like the guy who read through the entire Oxford English Dictionary in a year. Few people get excited over the release of a new edition. I’m one of the…
Human behavior pushes us to associate with people whom we respect and aspire to be like and to dissociate from those whom we find embarrassing or offensive. This week’s marketing hullabaloo is all about the distance Abercrombie & Fitch desires to have between its brand and MTV’s Jersey Shore cast….
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