Fear works for a short time to curtail our cravings, but what happens when that wears off? Whether it’s the affect of cigarettes or crepes, our cravings and delusions convince us we can overcome the negative consequences of our choices. Read more over at Christ and Pop Culture in my…
Buick gives an answer to the meaning of life in its new TV spot, titled”What Matters.” I weigh in on that over at Christ and Pop Culture in my Friday column, Mixed Signals. Check it out at Mixed Signals: Get Your Transcendence Here.
It’s Friday! That means another round of Mixed Signals, my column over at Christ and Pop Culture. Today’s article is all about authenticity—a good thing in both brands and people. Check it out: Learning Lifestyle Evangelism from Panera.
Left unchecked, advertising is a powerful force in the mind of any consumer. Check out how we can combat its influence in my post The Ad Made Me Do It for my Friday column over at Christ and Pop Culture.
Here’s today’s serving my Mixed Signals column over at Christ and Pop Culture. It is a little bit political, but with a marketing twist.
Confession: I don’t eat Nutella for its nutritional value. But some people truly believed that a gooey chocolate spread would be good for the body. Now they are suing Nutella for false advertising. Read more about Nutella’s lawsuit woes in my Friday column called Mixed Signals hosted at Christ and…
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