purchase behavior

Coming Clean on Consumption

By | culture | No Comments

It’s April 14: two weeks into a proposed “nonconsumption month.” Back when I first posted about this press to slow my consumerism mentality, I made mention that I already had several events and commitments in the month that would derail this lofty ideal. I wanted to be committed to this…

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Oops! Your Circus Tent Is Loose (Part 3)

By | culture, faith | No Comments

Marketers have long known that consumers are heavily influenced by the experience associated with the purchase of the brand. For example, why is shopping at discount considered chic at Target but not so at Wal-Mart? What is so appealing about meeting friends for a $4 coffee at Starbucks rather than…

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