When Humor Falls Flat

By July 22, 2011 culture No Comments

Some ideas sound better before we say them aloud—or put them in print. That’s what the California Milk Processor Board discovered when their new campaign to boost milk consumption among PMS-suffering females went to market. Response was less than favorable. Read more in my article “Milk Campaign Title Is a Self-Fulfilling Prophecy” posted for my Friday column, Mixed Signals, at Christ and Pop Culture.

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