Resource Hub

Make your nonprofit mission irresistible to donors.

  • Icon of a medical or health-related form or sheet on a yellow circular background.

    READ

    articles by Erin + guest experts

  • Icon of three connected people representing collaboration or teamwork.

    WATCH + LISTEN

    webinar + podcast conversations

  • Line drawing of a rocket ship on an orange circular background.

    SUBSCRIBE

    straight-to-your-inbox strategy

Erin Straza Erin Straza

guest post // 4 Ways to Use A/B Testing in Nonprofit Communications

By conducting A/B testing, your nonprofit can home in on the specific elements of your messaging that hit the mark with your audience and lean into them for better results over time. In this guide, we’ll touch on the basics of A/B testing and four ways you can leverage it to improve your nonprofit communications.

Read More
Solid teal-colored background with no distinct objects or details.

Take a listen.

Learn more about making your mission irresistible from my guest appearances on podcasts and webinars.

Your mission is too vital to keep missing the mark with the donors you need for maximum impact.

The missional impact you envision is possible. Let’s work together to:

Crush Mission Indifference.
Resolve Mission Ambiguity.
Eliminate Mission Confusion.