The Must-Have Tool for Making Your Mission Irresistibly Fundable
Miscommunication is the worst, am I right? (It’s why I do what I do!)
So when I say that a CASE FOR SUPPORT is your must-have tool for donor engagement, although I know what I mean, I also know that like 95% of the NP teams I work with:
A) haven’t heard of it
B) don’t have one
C) don’t think of it like I do
It’s a little like Inigo Montoya’s conversation with Vizzini about the word INCONCEIVABLE (hello, fellow Princess Bride fans!):
We may be using the same word but we have VERY DIFFERENT meanings in mind.
So let’s get some clarity! Maybe you have heard of a case, or a case for donor support, or a support case, or something similar.
I’ve seen all kinds of documents, printed brochures, and microsites flying under the Case for Support name. While it’s true these pieces can provide an overview of the Case, these flow out of the Case Narrative. The Case Narrative is a multi-page doc full of So. Many. Words.
The Case Narrative is the behind-the-scenes script that drives the public performance. Think of it like this: You don’t publish the script and call it a film. The Case Narrative is your script; the creative pieces are the film. You need both, but you start with the narrative.
That’s why I call it a CASE FOR SUPPORT NARRATIVE.
Its primary purpose is to tell your nonprofit’s overarching story, one that’s framed specifically for your donor audience.
If your case…
only exists as a print piece
sounds like a corporate history timeline
places the org in the spotlight
never mentions the donor
is less than 4 pages
>>> then we should talk STAT. Your team needs a true Case for Support Narrative.
Because we are using the same word but I mean something VERY different from what you mean.
What I mean by a case is the in-house tool your NP team needs that makes your mission irresistible to donors. It boosts your team’s communication efforts. It clarifies your donor’s essential role in accomplishing the mission. And so much more.
If you’ve never heard of a case being this go-to, must-have tool that drives everything your team says and every donor comm piece they create, reach out! I’d love to talk it through with you.
Ready for more?
Here are two ways I can help you make your mission irresistible to donors:
1. Connect with me or follow me on LinkedIn.
That’s the first place I explore donor strategy ideas like these. Be sure to join the convo!
2. Work with me.
I guide nonprofit teams to fund their mission with effective, frenzy-free donor engagement strategies. ✴️ Donors fund irresistible missions… is yours?
Schedule your 15-minute Change Chat here and share about your nonprofit and how you’d like to improve your donor strategy.