Why Your Team’s Comms Chaos Is on My Comm Fail List
Nonprofit friends, brace yourselves: Q4 will be here in 3… 2… 1…
Which means IT’S OFFICIALLY YEAR-END CAMPAIGN SEASON!!!
First, take some deep breaths. (Everything’s going to be ok!)
Next, let’s resolve some of that YE anxiety by facing a typical donor comm fail straight on. A few weeks ago on a LinkedIn post, I highlighted 5 of the most common fails I see. Let’s dig into those a bit more.
#1 FAIL: WELCOME TO THE COMMUNICATIONS CIRCUS 🎪
Does your NP comm team buzz around, busy as bees, always flitting from one task to the next?
They are busy. But are their efforts effectively connecting with donors in meaningful ways?
Too often I see NP comm teams scrambling to pull together donor comms last minute. Sure, they’re doing their best with limited time and resources. But what if every day wasn’t a communications circus?
Trust me: Your team will be thrilled to close that circus down.
They need a solid comm strategy that focuses their team buzz using a strategy and plan to produce comms that are purposeful and effective. YE campaign season is here. If you want to take a different approach to these last three months of 2022, send me a DM to chat.
So what are your hopes and dreams for Q4 of 2022? Personally, I plan to take my own advice and make sure my buzz is more focused on my 2022 goals.
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