My latest articles & guides, webinars & podcasts to make your nonprofit mission irresistible to donors. Subscribe to get my enews!
guest post // 4 Ways to Use A/B Testing in Nonprofit Communications
By conducting A/B testing, your nonprofit can home in on the specific elements of your messaging that hit the mark with your audience and lean into them for better results over time. In this guide, we’ll touch on the basics of A/B testing and four ways you can leverage it to improve your nonprofit communications.
Don’t Force Social Media to Be Something It’s Not
Social media is just one place WHERE orgs need to engage with donors. But it’s not the only place! Effective donor engagement considers WHERE you can best connect with each donor segment.
Deliver Your Donor Communications as a Beautifully Wrapped Gift
Effective communication includes HOW that message is designed for delivery. Because HOW you present your message matters. It’s the combination and placement of words, images, graphics, colors, fonts—the whole look for how you present what you want to say.
guest post // 4 Volunteer Recruitment Strategies to Harness Your Community
There could be dozens of loyal volunteers in your local community. This guide highlights the top four strategies to recruit and retain dedicated volunteers.
guest post // Common Google Ad Grant Challenges and How to Overcome Them
The Google Ad Grant can attract new supporters to your nonprofit, but there are a few challenges to be aware of. Learn how to navigate them with these tips.
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Your mission is too vital and your team works too hard to keep missing the messaging mark with your donors.
The world you envision is possible when you crush the indifference donors have about your mission, resolve donor disengagement that leads to your budget anxiety, and stop the frenzy of unplanned, aimless communications.