Are Donors Blind to the Value of Your Mission?
Every time I meet a nonprofit CEO / executive director, they give proud parent energy. You know what I mean: They gush over their work, they praise their team, and rave about the impact. And I love to hear it!
But all that proud parent energy in the world won’t move your donors to give. Sure, donors will appreciate how proud you are, but they will not see how it relates to them.
Donors need to see what you see and be able to connect it to their own reason for giving.
Too many donors simply do not know that:
➡️ There’s an urgent problem / crisis / issue to address STAT.
➡️ Your org has hands-on expertise to address it and initiate change.
➡️ Without donor partnership, life change is not possible.
If this vital information is kept in-house, your org’s mission is practically invisible to potential donors.
Here’s what I know: You will always be the “invisible mission” until you step out of the shadows and solve three blind spots in your donor engagement framework:
Mission Indifference: when donors feel meh about the cause
Mission Ambiguity: when donors doubt the impact of their role in the mission
Mission Confusion: when donors don’t see their next step with you
To help you assess the severity of these blind spots in your work, I’ve developed a handy tool that you can download here.
After you complete your assessment, I would love to hear from you! I want to know your assessment results, what you learned, and what your next step is. Stop by my office hours or reach out to set a specific chat date.
Strategic donor engagement removes these missional blind spots so donors are drawn to partnership. Instead of being invisible, your mission becomes a beacon, attracting like-minded and like-hearted donors.
That’s how your mission gets funded to do even more good in the world! So tell me… what’s the blind spot you want to work on next?
Ready for more? Here are two ways Erin can help you make your mission irresistible to donors:
1. Connect with me or follow me on LinkedIn.
Let’s talk all things in the NP realm, donor strategy ideas, and whatever catches our fancy.
2. Work with me.
I guide NP teams to fund their mission with effective, frenzy-free donor engagement strategies.
✴️ Donors fund irresistible missions… is yours?
Schedule your 15-minute Change Chat here; let’s see if we should work together!