Don’t Panic, but 44% of 2024 Is Behind Us
Did you make some big plans for this year? I’ve been talking to NP leaders who are frustrated with their fundraising progress and still hoping to meet donor giving goals for both fiscal and year-end.
If your org’s 2024 donor engagement hasn’t produced the response you’d hoped for, I have some good news:
Effective donor engagement isn’t dependent on any 1 interaction in 2024.
But hold on—before we all breathe that collective sigh of relief, there’s more to this “good news”:
It’s not the weight of any 1 interaction that affects donor response. It’s the weight of like 10-PLUS interactions.
Sorry to break it to you like that! But relationships are built over time, across many interactions. So if you do not have multiple interactions and engagements lined up for your donors in the second half of 2024, those relationships are not likely to go any deeper. Donors will not magically become more attached to your mission without an engagement plan.
It’s the cumulative impact of specific touch points and interactions with your donors over the course of the year that strengthens donor bonds.
So if your org’s 2024 donor engagement actions haven’t inspired donors to step closer to your mission, we should talk. Now. So that your mission is fully funded to see the change that’s needed throughout your community and in the world.
I work with nonprofit CEOs and directors to design and refine donor engagement strategies that move donors closer to the heart of your mission. The orgs I work with see change from the inside out, which strengthens donor connections and attracts donors to your mission.
Does that sound like the kind of 2024 you’d like for your org and team? for the mission you are passionate about? Then we should talk. Reach out to schedule a Change Chat so we can explore options for working together.
Ready for more?
Here are two ways I can help you make your mission irresistible to donors:
1. Connect with me + follow me on LinkedIn.
That’s the first place I explore donor strategy ideas like these. Be sure to join the convo!
2. Work with me.
I help nonprofits already raising $1M+ annually to remove the mission-critical blind spots that keep their donors from giving and keep their teams running ragged. Should we work together? Let’s see!
Schedule your 15-minute Change Chat and share your story here.