Why I Don’t Do Urgent
A lot of NP leaders come to me when donations are lagging and their donor comm teams are frazzled. There’s an urgency to see giving grow STAT.
I get it. But the best thing I can do is stick by the primary guiding principle I’ve adopted for my consultancy:
“I don’t do urgent.”
It’s not that I don’t want to see quick results for my clients. It’s not that I don’t sense the urgency for their org. It’s not that I won’t work quickly or meet tight deadlines.
Urgent is a way of working that’s rooted in scarcity and fear. It puts everyone on edge and doesn’t lead to long-term stability. (And when I’ve hopped on the urgent train just to please clients? Total train wreck.)
Change takes time. NP teams often need to STOP doing some of the things that are making them frazzled. (Things that aren’t working anyway.) And they need to START doing some things that more effectively engage donors and invite them to partner in the work.
All that takes time to assess and implement and practice. There are no quick fixes for problems that have been building up.
The best way forward is committing to true change of mindset, approach, and priorities.
When top leaders press pause on the urgent, it creates the right environment for the whole team to change. If you are ready to lead your team and org to effective donor engagement that doesn’t run everyone ragged, reach out to schedule a Change Chat. Let’s make some true change and progress together!
Ready for more?
Here are two ways I can help you make your mission irresistible to donors:
1. Connect with me or follow me on LinkedIn.
That’s the first place I explore donor strategy ideas like these. Be sure to join the convo!
2. Work with me.
I help nonprofits already raising $1M+ annually to remove the mission-critical blind spots that keep their donors from giving and keep their teams running ragged. Should we work together? Let’s see!
Schedule your 15-minute Change Chat here and share about your nonprofit and how you’d like to improve your donor strategy.