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guest post // 4 Ways to Use A/B Testing in Nonprofit Communications
Erin Straza Erin Straza

guest post // 4 Ways to Use A/B Testing in Nonprofit Communications

By conducting A/B testing, your nonprofit can home in on the specific elements of your messaging that hit the mark with your audience and lean into them for better results over time. In this guide, we’ll touch on the basics of A/B testing and four ways you can leverage it to improve your nonprofit communications.

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